Adidas will quit making wearable fitness devices

Adidas is officially getting out of the wearable fitness industry, at least when it comes to making its own devices, according to a report from the Portland Business Journal that the company is shuttering its hardware division. Adidas will be shifting efforts instead to focus on software -- specifically, the Adidas App and Runtastic (which the company bought back in 2015). Adidas had released multiple wearable fitness trackers under the name miCoach, culminating in the miCoach Smart Run smartwat...